Associate Groups

As years passed by, the vision of Keli grew, encompassing a long-term perspective of India's performing arts. When Prithvi joined hands with Keli in this noble endeavor we were moved beyond measure. The magnanimity and generous support extended by Prithvi alone made Keli accomplish the tasks that it undertook. Prithvi Theatre - a dream project of Jennifer and Shashi Kapoor was established in 1978.After struggling a lot in its initial days, Prithvi moved into the forefront of the mainstream of theatre activities of the country.Now it is a rendezvous of budding as well as professional dramatists. Activities of this magnitude would not have been possible without the support of sponsors.
We are thankful to ANZ Grindlays Bank, Lawkim Ltd., Max Touch Cultural heritage series and Orange for their patronage for the previous festivals in the form of sponsorships which is such a significant contributory factor in preserving and promoting the art and culture of our country.

``There is a desperate need to keep our classical forms alive and vibrant so that they don't end up as museum show pieces. We are fortunate to have found a partner in Keli - whose aim seems to coincide with ours. Keli's effort to keep alive and nurture the purity of the classical art forms has given us the impetus to move forward in this area.''
Sanjana Kapoor - Festival Director & Director of Prithvi

``It was after many years of promoting theatre that the Prithvi Theatre felt the urgent need to widen its focus of activities to other areas of classical arts in India. In this age of globalization and rapid advances in communications, it seemed to us most imperative to demystify the classical arts and present the treasures of our cultural heritage in their most authentic and unadulterated form. Whilst Prithvi Theatre is constantly attempting to rediscover the relevance of theatre today, we find it is of great value to this same exploration, to keep a solid link with the purest of our classical traditions. To achieve this end we are fortunate to have found a worthy partnership in Keli, and are proud of the festivals that we have brought to the city of Mumbai''.
Shashi Kapoor - Managing Trustee Prithvi

``We are proud to be a part of this festival of rhythm. Through Max Touch Cultural Heritage Series, we are committed to promotion of culture, heritage, and the performing arts, in the city of Mumbai, cutting across linguistic groups and cultural boundaries. Our association with this festival is in tune with this philosophy''.
Sandip Das - C.E.O Hutchison Max Telecom Ltd.